This is a quick one.

Why does DC think that this relaunch is going to invigorate its failing characters.  Certainly the relaunch is getting me to read a LOT more DC books than I was previously, three times more at least, but the guys I wouldn't have read before this relaunch are guys I still won't read now.

I don't like Wonder Woman, I don't like Hawkman, I REALLY don't like Barry Allen Flash, and I mean its not like it would be impossible to sell these things to me, but when you are launching 52 titles at once, how do you build up any particular book.

I love that DC is just throwing things out there and seeing what sticks, but do they really think that thats
going to fix their broken franchise characters?  I'm not implying these books will be bad, some of them have great creative teams that could really knock it out of the park.  A good run doesn't really equate to more sells though.

We still know so little about the relaunch, about how its going to be approaching these characters, that we can't even begin to speculate what may or may not work, but I think we all have our eyes on books that aren't going to last long,   Right now none of this feels like an actual considered update of characters for modern sensibilities.  It feels superficial and hollow.

Yes I'm gonna read a lot of new DC books, JLA Dark, Firestorm, Stormwatch, Frankenstein, Blue Beetle, but none of these are books that I'm excited about because they are re-invigorating the character, most of them are more along the lines of "Oh they are integrating these things into the DCU proper, this could be interesting".  I expect that some of these books will survive, maybe even thrive past their first year, but I expect just as many will wither on the vine, and I'll probably end up reading roughly the same number of DC books I am now, albeit different ones.

My point is this.  Who does DC think they are fooling, saying its new, but saying its still old.  Throwing all their new infant books in a pit with behemoths like Batman and Green Lantern with little to no protection to get them through the night.  I hope the relaunch does well.  I hope these nifty new books they've introduced, the Mr. Terrifics, and the Swamp Things and such all do well, but I don't think they will, and I don't think throwing a new coat of paint on Wonder Woman or any of the other DC icons who don't really do that well in sales are going to help them any either.

 DC, you have to give us a new reason to care, and while I might care about DC relaunching its universe, threes so much of its universe I still don't care to read about, and I think that there are plenty of comic fans right there with me.